JORDAN RAKEI: “What We Call Life” limited green LP.

JORDAN RAKEI: “What We Call Life” limited green LP.



JORDAN RAKEI: “What We Call Life” limited green LP. Released 17th Sept 2021

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SKU: VSJ002289 Categories: ,


JORDAN RAKEI: “What We Call Life” limited green LP. Released 17th Sept 2021

(Limited Edition) – Translucent green vinyl:

Translucent pistachio green vinyl LP, printed inner sleeve, fully artworked outer sleeve with obi. Includes double-sided lyric poster and MP3 download code. Artwork by Justin Tyler Close.

Multi-instrumentalist, vocalist, producer, and songwriter Jordan Rakei is back with his fourth studio album, ‘What We Call Life’, released via Ninja Tune on 17th September.

‘What We Call Life’ is Jordan Rakei’s most vulnerable and intimate album to date. Its lyrics concern the lessons that the New Zealand-born, Australia-raised, and London-based artist learned about himself during therapy, a journey that began two years ago when he started reading about the ‘positive psychology’ movement. These themes manifest on songs like lead single “Family”, which Rakei says is “the most personal” he’s ever been with his lyrics. “I wanted to hit my vulnerability barrier and be really honest. It’s about my parents’ divorce in my mid-teens but still having love for them no matter what,” he explains.

On ‘What We Call Life’ Rakei dives deeper into his sound world, merging electronic with acoustic, and rugged grooves with ambient atmospheres, to create something richer, more detailed, and more textural than before. Rakei, already a practitioner of meditation and mindfulness, was curious about the potential of using therapy for further self-discovery. During the process, he began to learn more about his behaviour patterns and anxieties, and addressed his long-standing irrational phobia of birds – a fear often associated with the unpredictable and the unknown, and something explored in the album’s creative direction and visuals. “As we worked through it, it made me realise I would love to talk about the different lessons I learned from therapy in my music: about my early childhood, my relationship with my parents and siblings, becoming independent in London, being in a new marriage, understanding how my marriage compares to the relationship my parents had”, Rakei says.

Artwork was created by Canadian-born, Los Angeles-based visual artist Justin Tyler Close (who has worked previously with the likes of Laura Marling), who resonated with the themes on Rakei’s album. The image was created in a remote photo shoot, with Rakei sending images over the internet that were projected onto a sheet and photographed by Close. The melancholic images reflect the title of the record, a question that Rakei would sometimes ask himself during a period of his childhood in which he suffered a great deal of anxiety: Is this what we call life? Rather than accepting defeat, the title is today a commentary on the more happy, confident, and assured person and artist that Jordan Rakei is today.

Vinyl Tracklist

A1. Family

A2. Send My Love

A3. Illusion

A4. Unguarded

A5. Clouds


B1. What We Call Life

B2. Runaway

B3. Wings

B4. Brace

B5. The Flood

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